bras make for good billboards, apparently

A model displays Triumph International Japan's bra, called "Stop the birth rate decline", in Tokyo on Wednesday. The bra features embroideries illustrating children supporting elderly women and was created to increase awareness of the issue of serious decline in Japan's population, the company said. (Reuters)

This is perhaps the 5th time I have seen such a 'themed' bra by Triumph. Hmm, leave it to them to advertise on bras. Maybe they are running of of ideas or adspace elsewhere...tee hee.