cute dog, right?

As innocent as this dog may seem, what lurks behind it is deeper than what anyone could even fathom. This chihuahua is present in various commercials by Aiful loan company, preying on Japanese people's weakness for all things cute, convincing all sorts of people to use money they don't have!

Another commercial uses the Takefuji dancers, a scantily clad group of girls seductively dancing and prancing around. How this has anything to do with loans is beyond me. "What the #$@&!!!" is how I reacted the first time I saw it on T.V...wondering how the two could possibly correlated.

You can read the following links for some articles on this issue in Japan.